After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. It’s a book about making products successful but doing so through the lens of the user. I'm a fan of simple models to build great products and Badass does not disappoint. It's such a great map to creating the right kinds of things. The rules? She gives good detail on why even good products and/or services can fail in the marketplace, and the steps taken to correct this. Do the enduring successful products and services share common attributes? Show the convincing implication first, refer to other experts' ideas, present progress bar, etc. This books shows you how. Everyday low prices and free delivery on eligible orders. This book made my outlook on the client or customer and business relationship. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. The answer lies is helping users become badass not just at using the product, but at whatever it is the product can help them do and be. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. It’s a whole other angle that has brought my approach to my businesses and copywriting change for the better and I’ve already seen an improvement in our sales. The author basically says that it's common for companies to design and sell their products as the center of the universe, when the center of the universe really is the user. ", "Every once in a while, someone comes along who sees the world more clearly, and helps you to do the same. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Please try again. Disabling it will result in some disabled or missing features. This page works best with JavaScript. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. She has that gift of making everyone around her better. book by mehdi medjaoui. The answers to what makes a sustainable bestseller aren’t in the successful product. Does donating to your organization feel badass? Sustainably. To get the free app, enter your mobile phone number. It is written in a way that follows its own advice. Paperback $ 34.99 ... Our goal is to craft a strategy for creating successful users. Instead, they care about how awesome they are when they use your product. Even if you can’t improve your product, you can still improve your user’s experience by designing for what happens after they use it. Top subscription boxes – right to your door, See all details for Badass: Making Users Awesome, © 1996-2020, Amazon.com, Inc. or its affiliates. Kathy Sierra’s latest book is a must-read for any product person. Believe it or not, many people don't care how awesome your product is. It contains ideas I’ve never heard before in the very accessible style of the “Head First” books. The book reads fairly quickly, and may be good backup to clients and team members when working on product and service design projects. Product development, engineering, marketing, user experience, support—everyone on the team. Get now : http://pkbook.firstmagazine.biz/?book=1491919019By : Kathy SierraReading Online Badass: Making Users Awesome Best Sellers Rank : #1 The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. It also analyzes reviews to verify trustworthiness. Focus on the customer's/user's results! I can't say enough good about this book. Your recently viewed items and featured recommendations, Select the department you want to search in. Consistently. But the good news is that she has a new book out, Badass: Making Users Awesome. I really like the focus on the user instead of the tool and how to make a user badass by teaching them skills instead of how to use tools. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. I was researching how to improve customer engagement when I came across this book. I have read it and read it and highlighted it. It is a game of skill and strategy. No short-term fads. Brilliant book about product design. Thanks for getting this brilliance into a VERY user friendly book that is easy to read and keeps you interested every step of the way. Read honest and unbiased product reviews from our users. O'Reilly Media; 1st edition (March 3, 2015), Could have been great, but it's too superficial, Reviewed in the United States on August 31, 2019. The answer lives in those who use them. For a free sample of Kathy's book, visit: http://goo.gl/AU7A6jFrom Fluent 2015. Everything our users experience is part of that context, and even the smallest improvements can have a … I'm a fan of simple models to build great products and Badass does not disappoint. A different way of looking at user-centered design. Kathy Sierra is an excellent communicator and her approach to product development is excellent. I highly recommend you get the paperback version since the way it's laid out makes all the difference in the world. Lots of learning theory here. Thanks for getting this brilliance into a VERY user friendly book that is easy to read and keeps you interested every step of the way. Even if that team is a start-up of one. Buy it now if customer success is important to you, Reviewed in the United Kingdom on March 14, 2017. Excellent Addition to My User Experience Design Learning, Reviewed in the United States on March 24, 2017. Show the convincing implication first, refer to other experts' ideas, present progress bar, etc. It's such a great map to creating the right kinds of things. Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. Badass: Making Users Awesome by Kathy Sierra is from O’Reilly (2015). Techniques typically overlooked by even the most well-funded, well-staffed product teams. There's a lot to be said for the premise of this book: if brands design their products (and their marketing, documentation, etc.) I have read it and read it and highlighted it. It made me to write a review about the book at the end, because I felt awesome after finishing the book. Find all the books, read about the author, and more. They are badass world-changers. Can we learn by studying them? Wish I discovered it 2 years ago. You're listening to a sample of the Audible audio edition. Mind blowing stuff and the vids are online. The pictures and examples make it easy and enjoyable to read. Reviewed in the United States on October 7, 2015. You need to get it in print. The thesis is mostly pretty sound, and reasonably well-documented with reference to other business or pop psychology books. April 19, 2015. Every role is a key player in this game. absolutely one of the best product/educational books ever, Reviewed in the United States on November 28, 2018. The answer to a sustainable bestseller is to shift the focus from making an awesome product to making an awesome user of that product. I just finished this book. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t. Unable to add item to List. It is written in a way that follows its own advice. “ In BADASS: Making Users Awesome, Kathy Sierra — one of our brightest business minds — offers up a surprising insight into what makes certain offerings shine in a competitive marketplace. book by kathy sierra. If you can tap into that motivation, you've got gold. Halfway through it and I've already learned AND retained so much. Buy Badass: Making Users Awesome 1 by Kathy Sierra (ISBN: 9781491919019) from Amazon's Book Store. absolutely one of the best product/educational books ever, Reviewed in the United States on November 28, 2018. Designers and Product managers should read this, Reviewed in the United States on September 25, 2019. Badass is an easy-to-read book about customers and how to make them awesome. I just wrote and email to MArk where I said that if Kathy had written a book, let’s call it “Badass”, then Badass would me in my top five business books of all time. A different way of looking at user-centered design. Nenhum dos assuntos que ela aborda são novos e apesar das reviews negativas (alguns dizendo que não é um livro), eu acho que a autora - conhecida por passar conhecimento de forma visual na série head first - fez um trabalho legal em discutir a valorização do usuário, através da busca por consequências de resultados que mexam com o emocional e não apenas funcional do individuo. Please try again. The thesis is mostly pretty sound, and reasonably well-documented with reference to other business or pop psychology books. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. Strong insights into the world of product building. Giving to your organization could be exciting, life-affirming, beyond-the-normal, something donors are tempted to brag about. She gives good detail on why even good products and/or services can fail in the marketplace, and the steps taken to correct this. Instead, they care about how awesome they are when they use your product. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. Download Badass: Making Users Awesome online epub/pdf. Something went wrong. Reviewed in the United Kingdom on November 20, 2018. The idea is very well structured. It made me to write a review about the book at the end, because I felt awesome after finishing the book. There was a problem loading your book clubs. Book review: Badass: Making Users Awesome by Kathy Sierra. You need to get it in print. I really like the focus on the user instead of the tool and how to make a user badass by teaching them skills instead of how to use tools. Not exactly. Focus on the customer's/user's results! Overall, Kathy Sierra explains user-centered design in an unconventional and compelling manner. Fun short book helping product owners focus on their end users objectives to people human centric products and services without vanity metrics. Badass: Making Users Awesome 294. by Kathy Sierra, Bert Bates. Kathy Sierra created the award-winning Head First series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Reviewed in the United States on May 6, 2018. This should be required reading for all entrepreneurs. K. 5.0 out of 5 starsThis book deserves 10 stars. Designers and Product managers should read this, Reviewed in the United States on September 25, 2019. 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